Benefits to the greek city of Kalamata from the KDC International Festival

Αρχική

Dance Challenge Kalamata

December 18, 2022

Benefits to our place – Economic support of the local community and local businesses

A NEW INSTITUTION WAS BORN

“KALAMATA DANCE CUP”

Beyond Limits

GREATER SUPPORT OF THE LOCAL COMMUNITY AND ALL AGENCIES IS DEEMED NECESSARY TO MAINTAIN THE INSTITUTION

TOURIST BENEFIT

The institution in question has now established itself as one of the most successful cultural and sporting events of the Peloponnese, of international prestige and importance.

In view of the KALAMATA DANCE CUP Festival, the city center as well as the coastal zone comes alive with the countless dancers, escorts and partners of the KDC who tour Kalamata, in the commercial shops as well as in the mass catering areas. The health stores, restaurants and catering companies of our city are working hard.

Every year, the ‘Dance Challenge’ Association arranges special hospitality for the invited guests with the aim of getting to know the Prefecture of Messinia, with the provision of required material from the Municipality of Kalamata or our Region, as well as the provision of local familiarization products with the support of the Chamber of Messinia and businesses of our Prefecture. The Promo Clips of the ‘Kalamata Dance Cup’ which contain moments from the live broadcast, as well as shots of our city and the Messinian products are spread internationally through our communication channels and the social media of the organization every day, to thousands of people in the dance community who recognize Kalamata as a ‘City of Dance’ already from its International Festival and the rest of the successful cultural events of our Association as well as of other Associations – Organisations. Our aim is always to highlight our place as a magical destination to attract more visitors

Accommodations: During the two days of the event, the city of Kalamata attracts over 2,000 participants & companions from Greece and abroad, who strengthen the social, cultural, touristic and economic activity of the city in a period of low traffic, outside the tourist season. Strengthening the Kalamata Tourist Product: In the non-tourist peak period, the month of November:

📍2022 – 4th Kalamata Dance Cup: Over 2000 visitors, 9 hotels and other accommodations with 800 booking rooms, from Greek and foreign participants and visitors from 11 countries

FINANCIAL BENEFIT

TOURIST ACCOMMODATION RESERVATIONS: Up to 800 BEDS (from 2 to 4 nights) – LOCAL MARKET TURNOVER FROM FESTIVAL (Multiplier): €800,000

New jobs are created – Individuals and Businesses of travel agencies, printing, music producers, decoration, cleaning crews, dance clothes & accessories, communication & marketing, audio-visual media and Live Streaming, sound & lighting, taxis, health care stores, restaurants and catering companies, shops of our city, active employment of individuals, students, unemployed etc.

Over 40 private businesses and local producers of our city are advertised, over 20 different local products are offered. More than 2,000 envelopes (Starter Pack) are distributed with information material of the Municipality of Kalamata and the area of Messinia (city map, postcard of the city, information material of the area of Messinia, tourist guide of the Municipality of Kalamata, welcome letter, etc.)

Presentation and promotion of Messinian businesses & Associations active in the dance industry: Activating the new generation to engage in dance from childhood, distinctions, mobility, glamour, highlighting & promoting the work of dance instructors and artists, fun-entertainment – members’ enjoyment.

Photo: Nina Drakou, the organizer with the Mayor of Kalamata

Presentation of the city at national and international level.

The KALAMATA DANCE CUP attracts the city’s interest early on.

It has 20-25 communication sponsors and manages and monopolizes for at least 1.5 months (with a peak in the last two weeks) the intense interest of the city due to the innovation and extroversion of the action for the city of Kalamata.

Also, 4-6 Press Releases are announced to local, regional, Athenian and sometimes international media, with an established annual Press Conference which is usually given 2 days before at the Town Hall, in the presence of the Mayor.

Live Streaming has over 8,500 views from Greece and abroad and in some cases the views exceed 15,000 with multiple interactions.

The event is always shown by the 2 local TV stations and 3 other Prefectures in 3 different phases before and after with a total time of more than 90′ in the News Bulletins and broadcasts,

on 7 radio stations before and after with a total time of over 6 hours (interviews)

while our radio spot has been playing every day on all the radio stations in town for the last week.

It is also shown by several television channels and electronic press of the surrounding prefectures as it attracts a lot of people from the neighboring prefectures.

It is also displayed on the official EOT site visitgreece.gr for 4 months, on All Events, on the official website of the Municipality of Kalamata – events and in various public groups and forums from Greece and abroad.

in 15-20 online magazines and leading sites, before and after, highly readable with articles, videos, youtube.

In the 2 local newspapers that make 5 publications each before and after in their cultural columns and on the front pages.

In an organized promotion of 7 months, the page of the Event on Facebook (Kalamata Dance Cup – Dance Challenge) and on Instagram with 6,000 followers, publishes relevant photographic material of the event but also of the city of Kalamata and the Peloponnese in general, and reaches several occasions the 3,500 people reach worldwide and in some publications and the 15,500 people internationally with many interactions, with over 20 shares from Greeks and foreigners as well as over 300 positive comments and reviews. Our YouTube channel has a similar impact.

However, more than 20 videos are also created by journalists where one can see by pressing ‘Kalamata Dance Cup’ from different media of the whole Peloponnese with hundreds or thousands of views. In order to understand the enormous visibility of Kalamata through this event, it is enough to click on YouTube and you will find numerous posts from channels and journalists.

CULTURAL BENEFIT

“KALAMATA DANCE CUP”

Beyond Limits

Promotion and enhancement of the image of Kalamata at national and international level:

Providing an excellent art show to citizens and art-loving visitors with a very low two-day ticket (Association aid voucher). Within a two-day period, a large number of spectators from Greece and abroad watch over 1,500 dance performances of short and long duration, over 400 or more different dance categories judged by 40 or more renowned International Judges, culminating in the Gala Ceremony with rich cultural music and dance program of performances of a social or historical nature. In addition, approximately 150 or more student-dancers participate in the dance seminars (workshops).

Projection and strengthening of the image of Kalamata at the national and international level: “Meeting Center” of the pan-Hellenic and global dance and dance sports community, art and culture, with an ever-increasing course every year. Strengthening the characterization given to the city as “City of Dance” with the motto “Visit Kalamata to dance”

According to a survey of our participants, all these years, our visitors mainly visit the Kalamata Castle, the patron saint Ypapanti, the beach area (restaurants, cafes), the Holy Church of the Holy Apostles in the 23rd of March square and the old market, the modern city center in the pedestrianized section of Aristomenouis street, with modern shops, modern cafés and bars etc., while at the same time they come back to our hotels in other tourist seasons and order from the local products they tried and got to know through the festival ( oil, olives, pasteli, figs, etc.)

LIVE STREAMING

Subject: Reporting live streaming coverage of the 4th Kalamata Dance Cup

The entirety of the “Kalamata Dance Cup” international competition that took place at the “Tenda” indoor stadium in Kalamata, on October 29 and 30, 2022, was covered live by the online channel “DanceSport Live TV” with four (4) high-resolution cameras . On Saturday 29/10 the live broadcast started with the start of the match shortly after 9.00 and followed the flow and breaks of the organization until the end of the match day at 23.00. Similarly, on Sunday 30/10 the crew started the live broadcast shortly before the first dance-athletes took to the floor and ended after the last awards at 20.00. To make it easier to identify each category, the broadcast “opened” and “closed” at each part of the race.

The purpose of streaming matches in real time is to give virtual access to the stadium to those who cannot attend, and to convey the emotions and atmosphere of the pitch. With these guidelines, the live stream was crowned with complete success as relatives and friends of the athletes, flooded with comments of reward and emotion in real time, the comment field below the video (see Appendix 1)

After the completion of each part, the corresponding video remains available for viewing on the DanceSport Live TV Facebook page. A week after the contest the videos have the following tracking:

Friday

Video of the preparations: 1600 views – 6 shares

Saturday

Part I: 3700 views – 15 shares
Part I (statements from athletes): 815 views – 3 shares
Part II: 920 views – 3 shares
Part III: 1290 views – 8 shares
Gala: 1450 – 5 shares
Part IVa: 580 views – 1 notification
Part IVb: 625 views – 2 shares
Part IVc: 600 views – 2 shares

Sunday

Part I: 25 views – 1 notification
Part II: 1410 views – 5 shares
Part III: 170 views – 1 notification
Part IVa: 160 views – 1 notification
Part IVb: 560 views – 3 shares
Part IVc: 75 views
Part IVd: 675 views – 2 shares

Note 1: The above numbers will increase continuously.

Note1: We have already identified dancers, clubs/teams and sponsors of athletes who isolate excerpts and “upload” them to their pages/profiles. These reposts are not traceable, but help advertise the match (see Appendix 2)

WATCH LIVE ON OUR YOUTUBE CHANNEL – SUBSCRIBE:

https://www.youtube.com/channel/UC8xZsTnfGPfwYBRTi9IWvvA

Title : INTERNATIONAL FESTIVAL OF DANCE COMPETITIONS – INTERNATIONAL DANCE CUP

Genre: ANNUAL FESTIVAL OF DANCE & MULTITHEMATIC ACTIVITIES

Object: 1. ‘DANCE SPORTS COMPETITIONS’ It concerns a type of sport of a high economic level, innovative, extroverted and original for Greek standards, while it is very popular abroad. 2. ART & CULTURE PERFORMANCES, 3. PARALLEL ACTIVITIES

Date: EVERY YEAR NOVEMBER

Organizers: Cultural Association of Kalamata ‘Dance Challenge’ and PolisArt Co.S.ep. Kalamata.

Under the auspices and support of: the Ministry of Culture & Sports, the Ministry of Tourism, the Municipality of Kalamata, the Hellenic Tourism Organization (EOT), the Chamber of Messinia and the Captain Vassilis & Carmen Konstantakopoulos Foundation.

It is recommended & promoted by many organizations of our place: Associations and Schools of dance and music, ‘Public Benefit Enterprise of the Municipality of Kalamata, Faris’, Primary, Philharmonic of Kalamata, ‘School of Tourism of Kalamata’, ‘Music School of Kalamata’, Primary and Secondary Education, Association Kalamata Hoteliers’, ‘Kalamata Trade Association’, ‘Kalamata Bar Association’, Peloponnese University etc.

Cooperating agencies:

Organizations participating as security helpers in the event: 1. Hellenic Rescue Team (Messinia Branch), 2. Kalamata Red Cross, 3. Messinia Police Department, 4. Target Security

Other cooperating bodies: The Association cooperates with all dance federations – organizations: W.D.O. – WORLD DANCE ORGANIZATION, C.I.D. – UNESCO (Conseil International de la Danse), W.D.C. (World Dance Council), W.D.O. (World Dance Organisation), W.A.D.F (World Artistic Dance Federation) I.D.O. HELLAS (International Dance Organization), National Dance Council of Greece (E.S.X.E.), Greek DanceSport Federation (E.O.A.X.), World Dance Council (WDC), IDTA (International Dance Teachers Association) , etc. for this reason, the festival is Open to all without restrictions.